Meta launches Style Sketch AI fashion app in Indonesia Singapore and Thailand
Meta has quietly launched the Style Sketch AI fashion app for iOS and Android users in Indonesia, Singapore, and Thailand.
App connects to Instagram photos
The application builds a virtual closet from photos posted on Instagram or allows users to add items manually. Users can snap a photo, record a quick video, or upload images from their camera roll to populate the wardrobe.
Virtual try-on features available
Style Sketch suggests outfit combinations matched to the user's style and lets them try on looks on a realistic model. The app matches the virtual model to the specific body shape and skin tone of the account holder.
Market competition and strategy
Existing apps like Alta and Google Photos already offer tools to digitize wardrobes and visualize new outfits. Meta will likely rely less on novelty and more on integration with Instagram where users hold a visual record of their personal style.
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