London wine club 67 Pall Mall opens Shanghai location in December
London-based private members' wine club 67 Pall Mall plans to open its first mainland China outpost in Shanghai this December.
New store location details
The establishment will be situated within the former French Concession area of the city. Founder Grant Ashton states that the club currently maintains a collection of 6,000 wine labels.
Shift in consumer habits
Ashton notes that younger generations are moving away from high-alcohol spirits toward lower alcohol options like wine. Data indicates that alcohol use among adults aged 18 to 29 fell by more than five percent between 2022 and 2024.
Market strategy focus
The business aims to provide a middle ground between spirits and non-alcoholic beverages for its customers. This approach targets drinkers who seek quality products rather than increasing overall consumption volumes.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.