Kylie Jenner wears $50 million Fantasy Bra at Victoria’s Secret show
Kylie Jenner walked the runway at the 2026 Victoria's Secret Fashion Show wearing a $50 million diamond-encrusted bra designed by Jacob & Co.
The Bra Design Details
The piece features a 75.54-carat radiant-cut Fancy Vivid yellow diamond at its center. Surrounding the central stone are 4,410 natural diamonds that weigh just under four pounds in total. Craftsmen spent more than 1,000 hours building the structure without using any fabric.
Production And Cost
Fifteen artisans completed the high-jewelry creation over a long period of work. The final price tag reached $50 million, which is the highest cost for this specific item in the brand's history.
Show Context And Timing
This appearance marked the first time the model walked the catwalk since 2018. The event revived a runway tradition that had been on hiatus for eight years.
All 2 outlets report consistently
No differences in figures, names or dates across these reports.
- Vogue
- Hypebeast
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2 independent outlets. Headlines as published. Links open the original report.