Kris Brock launches new namesake label at Paris fashion week
Designer Kris Brock debuted his new namesake brand Brock during Paris fashion week five years after stepping away from his previous collection.
Accessible luxury design focus
The new lineup features a hyper-feminine mix of bias-cut slipdresses and pintucked cotton camisoles. Most pieces are priced below $1,000 to create an accessible brand for everyday wear. Brock stated the goal was to make something that feels less precious than his earlier work.
Victorian aesthetic meets western roots
The label remains richly informed by a signature aesthetic combining Victoriana with western references. A model wore a frilled lace crop-top with washed denim jeans at the showroom visit. The designer noted there would be some crossover because his romanticism is inherent to his DNA.
Shift in fashion landscape
Brock explained that the fashion environment has altered dramatically since the heyday of his previous brand. He wanted to create a design-driven luxury line intended for regular use rather than special occasions. The new collection includes vintage-inspired prints and bubble-hem skirts alongside lace detailing.
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