Korean beauty brands prioritize scalp health alongside hair cleansing routines
Marketing experts and dermatologists explain that Korean hair care treats the scalp like skin to prevent issues before they start.
Scalp health as foundation
Western washing routines often focus only on cleansing while ignoring the scalp. In contrast, the Korean approach views the scalp as the foundation for resilient hair strands. Experts say this method treats the head much like facial skin to maintain long-term wellness.
Holistic ingredient selection
Shampoos and masks now include skincare components such as salicylic acid and niacinamide alongside traditional items like rice water. Newer formulations are introducing PDRN and exosomes into scalp ampoules for better absorption. These ingredients aim to support both the hair shaft and the underlying skin layer.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.