Korean beauty brands expand product lines to include new hair care formulas
ELLE editors selected fourteen Korean hair care products that dermatologists say offer gentle cleansing and scalp health benefits.

Experts highlight specific formulation differences
Dermatologist Dr. Liu states that Korean shampoos emphasize scalp health and barrier balance more than many Western formulas. These products often foam less aggressively while remaining effective because they use gentler surfactants. Board-certified dermatologist Zion Ko Lamm notes the inclusion of functional botanicals like ginseng and green tea.
Products target various hair concerns
The selected items address issues such as hair loss, thinning, dandruff, dryness, volume, and shine. Editors combed through customer reviews to identify the most-loved options for these specific needs.
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