Kim Jones launches eponymous brand in Hong Kong with 2027 debut
British designer Kim Jones is launching his own label with a Fall/Winter 2027 collection and a flagship store at Central Yards in Hong Kong.

Production locations for new line
The apparel range will be predominantly manufactured in Japan to uphold precision craftsmanship. Leather goods produced for the label will be made in Italy. The brand states it aims for a considered price point without listing specific figures.
distribution and store opening details
Distribution and store opening details
Retail distribution begins online through an e-commerce site in mid-2027. A standalone store will open at Central Yards in October 2027. Additional stockists across Asia and selected retail partners are scheduled to follow the initial launch.
All 3 outlets report consistently
No differences in figures, names or dates across these reports.
- Vogue
- Hypebeast
- South China Morning Post
Reported by
3 independent outlets. Headlines as published. Links open the original report.