Kenneth Chow blends luxury fashion with sustainability in London
Kenneth Chow, a Gen Z designer based in London, launched his label Chow Chow in 2024 while focusing on sustainable bespoke designs.
Founder nearly quit industry
Chow almost left the fashion business before starting his current venture. He now runs an independent label for elite clients despite previously buying very few new clothes himself.
Craftsmanship defines luxury pieces
His collection features hand-stitched crystals and pearls on dark silks alongside cashmere jumpers and gowns. Prices for these bespoke items range from HK$3,000 to nearly HK$40,000.
Designs challenge geometry
The brand plays with perceptions of linear structures through intricate handcrafted details. Chow continues to refine his approach while overcoming various industry challenges.
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