Johanna Parv launches protective capsule for London summer heat
Designer Johanna Parv presented a new spring ready-to-wear collection designed to protect wearers from London's extreme summer temperatures and urban pollution.
Collection responds to city haze
The color palette reflects the polluted dust and smoggy skies observed in the capital. Sandy hues represent dry parks while charcoal black mimics lingering fumes. Cool blue tones echo clear skies distorted by urban air quality issues.
Fabrics withstand harsh conditions
Jackets are constructed from waterproof wool chosen specifically for its temperature-regulating properties. A large tote bag made of crunchy nylon was shown with intentional scuffs from stones placed on it during a holiday in Marseille. The designer stated that all pieces are made to withstand the elements.
Functional silhouettes gain energy
Intermittent color injections bring further energy and dynamism to highly functional silhouettes. Steadfast neutral tones remain central to the line despite these new additions. The collection avoids literal sci-fi garb in favor of practical urban clothing.
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