ic! berlin launches motorsport campaign with Audi Revolut F1 Team drivers
German eyewear brand ic! berlin has officially launched its inaugural motorsport campaign as the official partner of the Audi Revolut F1 Team, featuring drivers Nico Hulkenberg and Gabriel Bortoleto.
Campaign features motion blur photography
Photographer Rupert Tapper captured the images using creative direction from Leif Podhajsky and Sophie Holm-Nielsen. The artistic choice of motion blur aims to show the speed and precision of racing.
New frames debut at global tracks
The partnership will be visible at Monza, Marina Bay in Singapore, and Austin. Two specific signature models named after Ryan and Gabriel are central to this release.
Design combines aesthetics with function
Hulkenberg wears the IC0067_20C_GABRIEL model while Bortoleto wears the IC0065_15D_RYAN model. Both frames are built for stability and clarity under demanding racing conditions.
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