Hypebeast crew built NYFW party in Brooklyn warehouse with Toyota C-HRs
A production team converted an empty warehouse in Brooklyn into a New York Fashion Week celebration venue within a twelve-hour window.
Crew arrived early to build
The Hypebeast production crew was on site at 8:00 AM before any guests arrived. They worked for twelve hours to transform the industrial space into a multi-layered brand experience.
Vehicles powered event features
Two all-electric Toyota C-HRs served as structural anchors and functional elements within the layout. One vehicle provided power for a photobooth ring-light setup using its onboard cargo AC outlet.
Design avoided static displays
The team chose practical functionality over traditional stage props to fit the street-culture heritage. They erected a newsstand-inspired merch booth at the center of the venue.
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