Hong Kong founder Nikita Kuwadekar launches plant-based canned coffee brand Busy Brew
Nikita Kuwadekar, a 23-year-old Hong Kong entrepreneur, launched her additive-free plant-based canned coffee brand called Busy Brew to fill a market gap for lactose-intolerant consumers.
Founder overcomes health challenges
Kuwadekar was born with a congenital condition that required open-heart surgery while she was still in high school. She altered her diet by cutting dairy and sugar to help speed up her recovery process.
Brand addresses specific dietary needs
The founder could not find canned oat milk coffee available anywhere before starting the business. Her new product line is designed specifically for people who cannot consume dairy or want additive-free options.
Business replaces stable employment
Kuwadekar traded the security of a nine-to-five job to build the brand from scratch. She now manages the company while dealing with the chaos that comes with starting a new business.
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