Hong Kong founder Louise Lui opens cookie brand Sucré in France
Hong Kong-born co-founder Louise Lui launched her cookie brand Sucré in a small French town to combine East and West flavours.
Pop-up success in Hong Kong
The company held a four-day pop-up event in Hong Kong during 2024. Louise Lui stated that queues formed outside the shop twenty-five minutes before opening. Customers immediately recognized familiar Asian tastes like milk tea and matcha without needing explanation.
Recipes bridge two cultures
Lui and her partner Victor Selle developed recipes featuring sesame and traditional Hong Kong cafe references. They aimed to create treats that would connect their different backgrounds through food. The response from the local market was overwhelming according to the brand founder.
Permanent base in France
The founders decided to establish a permanent presence in their French partner's hometown. This move allows them to continue selling East-meets-West treats directly to consumers. The initial pop-up proved that demand existed for these specific cultural fusion products.
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