High street brands court luxury fashion and A-list collaborations to stage a comeback
Major high street retailers are launching luxury collections and celebrity partnerships to attract shoppers after years of market pressure.
Brands shift toward luxury appeal
High street names familiar to shoppers are now courting luxury fashion and A-list collaborations. Gap has released a new collection designed by Victoria Beckham. Marks & Spencer showcased a catwalk collection at London fashion week with celebrities in attendance.
Retailers expand store presence
Topshop relaunched last year and now operates concessions within 30 John Lewis stores. The retailer also opened locations inside the luxury shop Liberty. Lisa Illis, head of design at Marks & Spencer, described their recent show as making London fashion week accessible to everyone.
Influencers guide consumer choices
Hollywood stylist Law Roach has been appointed stylist-in-residence at Asos. His influence will appear in advertising campaigns and suggestions for items worn together on the site. Research found that 68 percent of consumers want to know how to wear specific items.
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