Hair stylists promote dry conditioning technique before showering
Manhattan hairstylist Xavier Velasquez and others describe a hair care method involving applying conditioner to dry strands before washing.

Application process explained by experts
The technique involves leaving a conditioning treatment on the hair for the duration specified on the mask. Users then proceed to shower and wash their hair as they normally would. This step creates a barrier on the strands to prevent excessive tangling during washing.
Target areas for treatment application
Practitioners advise focusing the product on the mid-shaft and ends of the hair. The goal is to protect and hydrate parts that oil typically does not reach. Some users add heat to their treatment to achieve glass-like results.
Historical context for the method
British trichologist Philip Kingsley developed a pre-shampoo conditioning mask called Elasticizer in 1974. Social media outlets often rebrand existing techniques with catchier names like dry conditioning. The original product was created specifically for client Audrey Hepburn.
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