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H Mart releases its first cookbook to guide shoppers through aisles

Stacey Kwon, president of H Mart, has released the supermarket chain's first cookbook which features recipes and guides organized by store aisles.

H Mart’s First Cookbook Is a Love Letter to Korean American Food
File photo H Mart’s First Cookbook Is a Love Letter to Korean American Food Photo: Vogue

Cookbook structure follows store layout

The book is set up like an H Mart and organized by specific aisles. Kwon notes that this arrangement helps people navigate the store even if they are not familiar with Korean culture. The guide includes sections on essential ingredients, cooking techniques, and traditional recipes found in the supermarket.

Author shares personal history

Stacey Kwon grew up in the aisles of her father's small grocery store in Woodside, Queens during the 1980s. That original shop has since expanded into a nationwide chain responsible for upholding Korean cooking traditions across America. She describes the new publication as both a practical guide and an expression of love for Korean food.

Purpose focuses on education

Kwon hopes readers will gain a deeper understanding of Korean food through the book's content. The text explains that food serves as a way to recenter oneself when feeling lost or sick. This new resource invites anyone who loves Korean cuisine to get acquainted with beloved recipes and the tools behind them.

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