Global alcohol consumption hits lowest level in 94 years while boozy perfumes sell well
Gallup data shows global alcohol consumption is at a historic low while the perfume industry reports record sales for scents inspired by spirits.
Consumers prefer scent over drinking
Global alcohol consumption has reached its lowest point in 94 years according to Gallup. Despite this decline, releases of perfumes inspired by alcohol are selling in record numbers. Younger generations like Gen Z avoid drinking but spend more money on fragrances. They prefer low-alcohol beverages and social settings that do not involve intoxication.
Perfumers balance dark and light notes
Jorgelina Propato serves as Head of Evaluation Fine Fragrance North America at Givaudan. She explains that successful boozy fragrances must recreate the atmosphere of enjoying a spirit. Evaluators maintain tension between dark and light elements to preserve sophistication. Fresh spices or fruity nuances connect with the boozy accord on skin.
New York store owner cites nostalgia
New York's niche perfume boutique Stele has Jake Levy as a co-owner. He states that customers want the memory of a night out without the hangover. His picks include Thin Wild Mercury's Whisky 1969 and Art Brut's Weltschmerz. Steve Gontarski manages Luckyscent and notes that some people avoid these scents entirely.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.