Gentle Monster Unveils Smart Glasses With Google And Samsung
Gentle Monster revealed its new Intelligent Eyewear Collection at a public preview in New York City running from November 13 to November 23, 2026.
Launch details and star front
The brand officially entered the tech space with this exclusive unveiling backed by Google and Samsung. Joaquin Phoenix fronts the launch event which signals a major shift toward smart wearables for the optical company. Pre-orders opened today for sixteen distinct styles that include both optical and tinted lenses.
Other industry collaborations announced
Rimowa joined forces with Maison Margiela to release a limited-edition Bianchetto travel collection starting November 19, 2026. Balenciaga unveiled a capsule dubbed Damienciaga with artist Damien Hirst to commemorate the twenty-fifth anniversary of its Le City bag. Our Legacy inaugurated an eclectic Tokyo flagship store in Shibuya-ku on November 8, 2026.
Activewear partnership and design
Swiss activewear brand On partnered with premium grocer Erewhon for a Fall Winter 2026 collection designed for daily activity. This collection showcases technical running gear paired with comfortable everyday items such as cargo pack totes and co-branded sports bras. The capsule utilizes Erewhon's signature understated earthy color palette and is currently available in stores and online.
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