Gen Z collectors spend twice as much as older generations in 2026
Art Basel and UBS released their 2026 Survey of Global Collecting showing Gen Z art buyers are the highest spenders.
Young collectors lead spending growth
The average expenditure for Gen Z collectors is now double that of millennials and boomers. This group outspent their peers in virtually every market segment during the first half of 2026 alone.
High value purchases rise sharply
Almost half of the buyers for works over one million dollars were Gen Z collectors in 2025. The study projects a similar proportion will appear among high-value purchasers in 2026.
Technology aids discovery and research
Collectors increasingly use social media, apps, and AI tools to find new art. The survey describes the attitude toward these new technologies as broadly positive within the collecting space.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.