Fragrance makers study how GLP-1 drugs change consumer scent preferences
Perfume manufacturers are investigating whether weight-loss medications alter the smell and taste senses of their customers.
Food scents gain popularity recently
Gourmand fragrances featuring food aromas have existed for decades but saw recent growth. The pandemic boom in online retail helped sales when buyers could not smell products before purchase. Gen Z consumers also contributed to the rising prominence of these food-linked scents.
Brands test new flavour links
Eight fragrance manufacturers and top perfume brands are now assessing responses from users taking weight-loss drugs. Companies are researching if these medications reshape what consumers want in a scent. The list of food aromas appearing in luxury fragrances continues to grow.
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