Fashion Week front rows now host models, celebrities, bloggers and influencers simultaneously
Vogue photographed attendees at fashion shows in New York, London, Milan and Paris to identify who occupies the front row today.
Historical changes in seating
The front row used to be an intimate gathering place for clientele. It has transformed into a large industry space filled with photographers, buyers and press over the last century.
Modern attendee composition
Today's front row features supermodels, celebrities, bloggers and influencers in equal measure. Vogue found that all these groups are present at the same time during current events.
Brand monitoring of invites
Brands have increased the size and importance of the front row for their shows. Return on invite is closely monitored by fashion houses as a key metric.
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