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Fashion brands increasingly adopt food themes for collections and runway shows

Major fashion houses have integrated food imagery into their latest collections and events across the global industry.

Why Is Fashion So Obsessed With Food?
File photo Why Is Fashion So Obsessed With Food? Photo: Elle

Runway presentations feature edible items

Dior displayed handbags resembling silver-gilded walnuts while Coach showcased a birthday cake larger than typical wedding desserts. Celine served hot dogs at a New York Fashion Week event, and Rachel Comey had models carry bags designed to hold snacks.

Color palettes reflect culinary tones

Trending seasonal colors are now defined by food names such as berry hues and butter yellow. Jennifer Creevy of WGSN states that food names carry more depth than pure color chart names in current consumer lifestyles.

Novelty accessories continue the trend

Judith Leiber maintains a line of crystal-covered novelty food bags, and J.W. Anderson introduced charms made from cauliflower and carrots. These items extend the food obsession beyond simple hors d'oeuvres into specific accessory designs.

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