Etsy Design Awards return with focus on next-gen makers

Winners selected from thousands of entries

Thousands of submissions were narrowed down to 150 finalists before the final 15 winners were chosen. The judging panel included Etsy Trend Expert Dayna Isom Johnson and Lisa Bühler, founder of the fashion label Lisa Says Gah. This partnership marks the first time a brand has served as an inaugural partner for the competition. Among the honorees is Texan ceramicist Jacqueline Sanchez, who received the Grand Prize for her scaled vase design. Sitoë Thiam won the Rising Star category with vibrant knotted macramé that functions as bag chains. Cait Mellor was recognized for her delicate crochet work which secured the Touch Grass award title.

New categories highlight playful artistic flair

The event features thirteen new awards designed around the playful nature of modern creators alongside traditional flagship categories. Specific themes include Future Heirloom, Worth Every Stitch, Conversation Starter and abstract concepts like Touch Grass. These additions aim to break conventional competition structures while providing a personalized touch for participants. The platform notes that buyers are increasingly seeking unique one-of-a-kind pieces for their homes and wardrobes today. This shift celebrates the rising popularity of handicraft trends within the broader marketplace environment.

Platform supports individuality and expression

The awards aim to recognize makers who challenge traditional art forms while helping talented individuals get discovered by new audiences. Lisa Bühler applied her expertise in identifying style trends to explore how submissions create cultural buzz beyond the event itself. The competition champions creativity after seven years of operation and brings a fresh focus on emerging talent. Winners create items that embrace individuality and artistic expression for a growing global audience seeking handmade goods.