Dr Martens launches global Bouncing Soles platform with Sophia Wilson in New York
Dr Martens celebrated the launch of its new global Bouncing Soles platform with a special event featuring artist Sophia Wilson in New York City.
Artist joins brand for launch
The brand invited photographer and visual artist Sophia Wilson to lead the celebration. Her unique creative voice focused on style, girlhood, and a sense of togetherness during the gathering.
Skyline set inspired guests
Conceptualized by Manon Macasaet and Raquel Michel, the event featured a New York City skyline set. This backdrop illustrated the home many creatives call while they explored the new platform.
Guests made custom charms
A charm-making bar allowed attendees to create key rings with miniature trinkets. Sophia Wilson encouraged guests to channel their Bouncing Soles spirit into these personal accessories.
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