Dior restores 13 vintage scents in new heritage collection
Dior has launched a collection restoring 13 of its original fragrance formulas after four years of work.
Project scope and timeline
Perfumer Francis Kurkdjian led the effort to recreate these historic scents. The process involved finding alternative ingredients while maintaining the old character of each perfume. This collection is named Diororiginals to reflect its focus on authenticity.
Approach to reformulation
Kurkdjian stated that the goal was not to modernize the scents but to preserve their aged feel. The team used contemporary materials that mimic the original compositions without altering their essence. Some formulas required significant changes due to ingredient regulations over the decades.
Staffing and resources
The house recently hired a specialist dedicated entirely to this type of restoration work. This role supports the ongoing maintenance of Dior's fragrance pillars and flankers. The project represents the most ambitious fragrance initiative undertaken by the fashion house.
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