Contrapposto launches new fragrance collection this fall in West Hollywood
Nick Axelrod-Welk and Casey Welk founded Contrapposto in West Hollywood in 2023 and will release their first fine fragrance collection this fall.
Brand origins and founder vision
The company began as an aesthetic dermatology practice before expanding into the scent market. Nick Axelrod-Welk stated that the brand focuses on enhancing skin rather than transforming a person. He views fragrance as a subjective category where there is no standard before or after state.
New product launch details
The first collection arrives in the autumn season with three new scents available for purchase. One of the featured items is Melting Flowers, which features floral notes that some find elusive. The founders describe the move as a deliberate vision for what they want the business to become.
Expansion from clinic to retail
Contrapposto started operations in West Hollywood and has grown beyond its original medical practice roots. The new venture includes fine fragrances alongside the existing aesthetic dermatology services offered by the team. This shift reflects a strategy to offer products that improve how a person smells without changing their identity.
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