Colin Jost stars in Kay holiday campaign about thoughtful gift giving
Comedian Colin Jost appears in a new advertisement for jewelry brand Kay during the current festive season.
Jost discusses gift-giving stress
The Weekend Update co-host admits that finding the perfect present creates significant pressure. He states that he wants every gift to feel meaningful rather than obligatory. Jost believes expensive items do not automatically make a present thoughtful.
Campaign encourages going all in
The advertisement follows Jost on a quest to find the ideal holiday present for loved ones. This partnership aligns with Kay's message that shoppers should express their love fully when buying gifts. The spot highlights the difference between thoughtful and unthoughtful choices at any price point.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.