Brown mascara replaces black for mature skin due to softer contrast
Makeup artists and lash technicians report that brown mascara is replacing classic black formulations specifically for mature skin because it provides a softer definition.
Social media drives the trend
TikTok videos using the hashtag #brownmascara have attracted 188 million views. More brands are currently launching new versions of this product to meet demand.
Artists prefer natural definition
Makeup artist Aimee Connolly states that brown mascara gives definition without looking harsh. Lash artist Edyta Kurowska notes her best-selling lash clusters are now brown rather than black because the contrast is less severe.
Benefits for aging eyes
Experts say natural fading occurs as people get older, making soft contrast essential. Brown mascara offers definition around the eyes while maintaining an effortless look suitable for this demographic.
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