Bose acquires Skullcandy to reach younger action sports audience
Bose announced on Wednesday it has acquired competitor Skullcandy in a move to expand into a younger demographic.
Skullcandy remains a separate brand
The acquired company will continue operating as an independent brand within Bose's premium consumer audio division. Specific financial details regarding the deal were not disclosed by either party.
Headquarters stay in Park City
Skullcandy will keep its headquarters in Park City, Utah, where it was founded in 2003. The new owner plans to leverage the brand's mountain culture and distinct product designs.
New technologies arrive on products
Bose intends to bring its head-tracking spatial audio and active noise cancellation to Skullcandy headphones and earbuds. This strategy allows Bose to reach new demographics through existing lifestyle branding.
All 2 outlets report consistently
No differences in figures, names or dates across these reports.
- The Verge
- Hypebeast
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2 independent outlets. Headlines as published. Links open the original report.