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Berry lips become winter makeup trend for 2026

Celebrity makeup artist Shyanna Lundi describes berry shades as the primary lip color trend for the winter of 2026 season.

Berry Lips Are Winter’s Juiciest Lip Color Trend
File photo Berry Lips Are Winter’s Juiciest Lip Color Trend Photo: Elle

Shades range from raspberry to blackberry

The current beauty trends focus on looking lived-in and casually polished while avoiding full red lips. Berry shades allow people to add color after seasons of nude lips and clear gloss. This family of flavors ranges from vivid raspberry through gentle cranberry to rich blackberry, featuring multiple shades. Some variations lean more red while others lean violet or strike a wine-like balance between the two.

Application techniques vary by desired finish

Lundi suggests tapping the color on with a fingertip for a soft stain or building it up for an evening look. The same shade feels different depending on how you apply it to achieve the desired intensity. At the CFDA Fashion Awards, Pamela Anderson sported a soft cranberry lip that served as a prime example of this style. Quotidien viewers saw Hailey Bieber's blurred berry lip go viral following her September 30 appearance.

Glossy versions offer extra juicy effect

A shiny smooth variant allows the color to appear more fresh compared to either a satin or matte coating. Lundi recommends blending a deeper pencil inward and putting the shine right in the center to catch light. The soft boundary allows the hue to resemble a natural flush rather than a sharply outlined lip.

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