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Bella Hadid celebrates Chopard Happy Diamonds anniversary in Manhattan

Bella Hadid attended a celebration for Chopard's Happy Diamonds line at Casa Cipriani in downtown Manhattan on Tuesday.

Bella Hadid Reveals the Chopard Watch She Says Reminds Her of Her Mom
File photo Bella Hadid Reveals the Chopard Watch She Says Reminds Her of Her Mom Photo: Elle

Celebration marks fifty years of design

The event marked the 50th anniversary of the jewelry house's Happy Diamonds collection. This line was originally introduced in 1976 and features free-floating diamonds. The gathering also included other ambassadors such as Karl-Anthony Towns and Liu Wen.

New advertisements feature model

Hadid is now featured in new advertisements for the Happy Diamonds collection. She wears a dress designed by Scheufele during the promotional shoot. The original watch style from 1993 is being brought back along with yellow gold options.

History of stainless steel watches

Co-president Caroline Scheufele created the Happy Sport First line in 1993 to combine diamonds with stainless steel. This was the first time those two materials were used together in a mechanical watch. The studio initially told her it could not be done, but she insisted on making it happen.

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