Beautyworld Dubai opens 30th edition with AI scents and global icons
Beautyworld Dubai opened its 30th edition at the Dubai World Trade Centre from October 6 to 8.
Event scope and attendance
The three-day trade event gathers professionals from fragrance, skincare, cosmetics, haircare and beauty technology. Messe Frankfurt Middle East organises the gathering which features more than 220 exhibitors.
Fragrance section expansion
A dedicated fragrance area now covers over 19,000 square metres according to Khaleej Times. Major regional companies like Lattafa and Armaf display products alongside international brands such as Lush.
Technology and innovation focus
Scentronix demonstrates artificial intelligence technology used for modern perfumery experiences at the Museum of the Future. The Next in Fragrance conference serves as another key attraction for industry attendees.
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