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Anti-blush makeup trend replaces intense pink and coral cheek colors

Beauty creators and artists describe a new anti-blush trend gaining attention on social media as an alternative to traditional vibrant blush.

A variety of colorful jackets hanging on a clothes rack in a stylish store.
File photo A variety of colorful jackets hanging on a clothes rack in a stylish store. Photo: Edgars Kisuro

Shift away from bold hues

The beauty industry is moving toward understated finishes that avoid intensely flushed cheeks. This approach combines subtle color with natural warmth to create a polished look without heavy makeup.

Technique blends multiple elements

Makeup artist Lisa Caldognetto notes the aesthetic mixes blush, bronzer and contour for a restrained application. The method favors muted shades that blend seamlessly with the skin rather than eliminating color entirely.

Shade selection depends on tone

Finding the right shade relies on skin depth and undertones instead of product labels. Fair complexions suit muted rose or beige-pink while medium tones benefit from richer caramel shades.

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