Alexa Chung launches new collection with Reformation brand
Fashion designer Alexa Chung is releasing her first collaboration with Los Angeles-based clothing company Reformation tomorrow.
Collection design inspiration
Chung stated that she begins the design process by looking at her own wardrobe needs. She also draws creative ideas from vintage shopping trips, specifically mentioning a visit to Rockstar Boudoir in Crouch End. The designer found a 1930s velvet coat there that influenced the elegant eveningwear style of the line.
Style and versatility focus
The resulting garments are described as slinky and luxurious while remaining easy to pair with denim. Chung believes this balance sets the tone for the entire drop. The collection aims to reflect a personal aesthetic that has remained constant throughout her career.
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