Sydney Sweeney faces backlash over sexualised women’s sport betting ad
Olympic athletes and other competitors have condemned a Novig sports prediction advertisement featuring Sydney Sweeney after it was released.
Athletes condemn the campaign imagery
Retired Olympic swimmer Ariarne Titmus expressed anger on Instagram regarding the depiction of women in minimal clothing. She stated that monetising a woman's body is inappropriate for modern sports marketing. British sprinter Amy Hunt also spoke out after finishing fourth in the 200m at the Ultimate Championships.
Critics highlight real athletic skill
The backlash focused on how the ad ignores the strength and dedication required for women's sport. Competitors argued that the campaign reduces female athletes to sexualised imagery rather than showcasing their talent. Hunt told the BBC that real women in sport look nothing like the model in the commercial.
Response uses platform for praise
Athletes used the controversy as a chance to highlight the excellence of female competitors. They described teamwork and unity as the true values of sports rather than visual spectacle. The swift response from the sporting community denounces the advertisement while promoting athletic achievement.
2 outlets, different leads
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The Guardian
Sydney Sweeney under fire for ‘sexualising women’s sport’ in sports prediction ad
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Anadolu Agency
Female athletes hit back at Sydney Sweeney’s viral sports gambling ad
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2 independent outlets. Headlines as published. Links open the original report.