Researchers propose strategy for mobile retail fleets to maximize perishable sales
University of Texas researchers developed a mathematical model to help retailers decide when mobile stores should move to sell fresh goods.
Mobile stores balance customer flow and product freshness
Retailers are reinventing mobile stores that sell perishable items like baked goods or fresh meals. Staying in one location longer serves more customers, but demand drops quickly because people buy immediately. Meanwhile, perishable products lose freshness over time if the vehicle does not move.
New model determines optimal fleet deployment timing
Junyu Cao built a mathematical model with colleagues to determine the best way to deploy mobile fleets. The study suggests that profits from mobile stores can surpass stationary locations by finding fresh crowds. This approach helps retailers juggle the need to serve demand while keeping products fresh.
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