David Long proposes beacon effect model for humanistic impression management
William & Mary professor David Long published a new paper in Organizational Psychology Review introducing the beacon effect framework.
Traditional focus shifts inward
People usually concentrate on how they present themselves to colleagues and supervisors. This traditional approach asks individuals to demonstrate their own value and confidence.
New framework centers audience
Long suggests making a positive impression depends on helping others feel valued. The model directs attention toward supporting the psychological needs of those around us.
Paper published in review
The research appears in Organizational Psychology Review under the title The Beacon Effect. It offers an audience-centered way to understand how people create favorable impressions.
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