TikTok users promote double cleansing body routines in UK and US
Social media creators in the United Kingdom and United States are encouraging followers to wash their bodies twice during showers.
Influencers push for extra washing
Self-care advocate Xara Beqele claims that double cleansing will change a person's life. Digital creator Terree Ann describes the method as a hygiene must for proper cleaning. She argues that using only hydrating body wash is comparable to applying lotion without removing dirt.
Trends spread across platforms
The hashtag #ShowerTok on TikTok hosts many devotees of this new trend. A recent research finding indicates that Gen Z takes longer showers than any other age group. Beauty writer Valeza Bakolli wrote about the process for UK retailer Boots.
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