Philip Morris officials urge Pakistan to regulate smoke-free alternatives
Senior Philip Morris International officials in Islamabad called for science-based regulation of nicotine products on Tuesday.
Current tobacco use levels
Approximately 22.7 million people currently use tobacco within the country. Of this total, about 14 million adults are smokers. Smoking remains the leading cause of cancer in Pakistan.
Official stance on risk
Alexey Kim stated that cigarettes involve combustion and present higher risks than other nicotine products. He noted that many nations now adopt regulations based on these differing risk levels. The company argues public policy must rely on evidence and measurable outcomes.
Need for youth protection
Officials emphasized the importance of ensuring strong protections for young people while reducing harm. They believe regulators should accelerate the decline in smoking through effective oversight.
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