Meta restricts pregnancy-related ads after business owner claims unfair penalties
Irene Breen of a pregnancy pillow company reported that Meta removed her advertisements in January 2025 because the word pregnancy appeared in her content.
Company faced removal orders
Breen received a notification in January 2025 stating Instagram would remove adverts for her business. She was told on a call with Meta that the specific word pregnancy caused the issue. Her team had to scrub the term from their entire website and rename product URLs.
Financial impact lasted months
The restrictions remained in place for ten months while Breen spoke with Instagram parent company Meta. By that time her business had suffered a significant financial hit due to the lack of advertising. The campaign group CensHERship monitors claims that women health content is being suppressed online.
Broader suppression concerns grow
Women health creators and charities say their content has been removed or had reach suppressed. A recent survey found 96 percent of nearly 200 respondents reported these restrictions. Meta stated it aims to avoid negative user experiences across different countries and cultures.
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