Zendaya leads fashion influence at Emmys despite lower TV ratings
Social media engagement for fashion brands remained high at the 78th Primetime Emmy Awards in Los Angeles on September 15, 2026, even as television viewership dropped.
Television audience numbers decline
The broadcast audience for the ceremony totaled 6.8 million viewers. This figure represents a drop of roughly 10 percent compared to the 7.59 million who watched the 2025 event. Ratings data comes from reports on the show's performance at the Peacock Theater in downtown Los Angeles.
Fashion influence stays strong
Influence statistics across fashion categories showed hardly any movement compared to previous years. In some cases, these numbers actually topped those from last year. The Hollywood Reporter and data firm Launchmetrics measured earned engagement among luxury brands seen on television.
Single stars drive impact
The appearance or absence of a single star might make the biggest impact on rankings. Zendaya ruled all in these power rankings once again according to industry standards. The partnership continues for its third year analyzing engagement at awards shows and the Met Gala.
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