VidCon leaves Anaheim to join LIONS global creator platform
VidCon is ending its 16-year run in Anaheim after merging with LIONS to form a new global creator event.
New North American home announced
The combined entity will launch as the Insight to Impact Festival in Denver next October. This inaugural event marks the start of a rotation that moves to Nashville in 2027. The new platform integrates VidCon programming into LIONS existing marketing and research events.
Global expansion strategy confirmed
VidCon x Lions Creators will maintain a presence at the Cannes Lions festival each summer. Parent company Informa aims to use this merger to expand its global brand reach. The change follows Informa buying VidCon from Paramount in September 2024.
Leadership comments on growth
Simon Cook, CEO of Lions, stated that creators are central to how culture is created today. He described the introduction of VidCon as an exciting next step for their industry platform. The move allows brands and agencies to build relationships within a dedicated global space.
All 2 outlets report consistently
No differences in figures, names or dates across these reports.
- The Hollywood Reporter
- Variety
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2 independent outlets. Headlines as published. Links open the original report.