Upworthy launches new entertainment studio led by Sarah Yourgrau
Upworthy is launching a new entertainment studio to develop original content while maintaining its positive storytelling mission.
Studio leadership and goals
The new entity will be headed by Sarah Yourgrau, a two-time Emmy winner. She previously founded Common Ground Studios and will help execute an original slate of projects. The company plans to use its existing community for ideas rather than using a top-down approach.
Executive changes at Upworthy
Amanda Farrand joined the organization as CEO earlier this summer after leaving Imagine Entertainment. She is overseeing these new initiatives as one of her first major projects. The studio aims to bring the brand to new platforms beyond digital publishing.
Focus on positive storytelling
Leaders state the group wants stories that bring out the best in people. This approach continues the mission established after the company was sold to Good Worldwide. The initiative seeks to push beyond social content into new entertainment formats.
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