Ubisoft renames Creative House 2 to Massive Entertainment
Ubisoft announced on Wednesday that it is adopting the name Massive Entertainment for its global studio group led by Christoph Hartmann.
New brand covers multiple studios
The new label will operate effective Wednesday, September 30. Development teams in Montréal, Paris, Sweden, and Toronto will now work under this single identity. The group includes the original Ubisoft studio based in Sweden that has been part of the company since 2008.
Existing franchises join new titles
This brand covers established series such as Tom Clancy's The Division, Ghost Recon, and Splinter Cell. It also includes new original intellectual property like March of Giants, which Ubisoft acquired from Amazon Games.
Leadership statement on unity
General manager Christoph Hartmann stated that combining creative energy across locations allows the company to shape the next generation of iconic franchises. He noted that this change offers an opportunity to create new games and push technology forward.
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