T-Mobile hires Bryan Cranston to promote new T-Mix wireless plan
T-Mobile has launched a campaign featuring actor Bryan Cranston to introduce its new T-Mix wireless plan.
New commercial features rooster character
The sixty-second advertisement stars Cranston alongside a rooster named George. This spot aims to alert customers about the ability to select specific features for their connection.
Ad airs on major platforms
Lucy McLellan stated the commercial will appear on radio, social media, and various digital outlets. The company also plans to show the video during Thursday Night Football on Amazon Prime Video.
Campaign targets specific niches
Highdive created bespoke creative content to reach particular consumer groups. T-Mobile will continue using these targeted approaches alongside its broader national rollout.
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