Spanish TV operators seek new partnerships as international buyers become selective
Leading Spanish television companies are forming new international alliances and adjusting their series strategies in response to a saturated global market.
Pay operators scale up original content
Movistar Plus is increasing its investment in Spanish original programming. Atresmedia continues to strengthen its long-standing relationship with Netflix by sending daily dramas and reality shows to the platform. Public broadcasters like RTVE are sharing financing and rights with overseas partners to manage costs.
Regional groups focus on sales
Mediterráneo Mediaset places a large emphasis on international sales for its productions. The group notes that global streamers now prioritize local series over other content types. Licensing and co-production remain important tools to extend the life of programming.
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