Prada launches hand-drawn Holiday 2026 campaign with Sadie Sink and Maya Hawke
Prada has unveiled its Holiday 2026 campaign titled Drawing Prada, featuring actors Sadie Sink and Maya Hawke in a hand-illustrated winter setting.
Veteran animator leads production effort
Legendary Disney animator John Pomeroy directed the project alongside a team of artists. The creative work blends live-action photography with traditional pencil-and-paper animation techniques. This approach places hand-drawn visuals at the center of the campaign's visual identity.
Cast appears in whimsical scenes
Sadie Sink is shown encountering mice near a polka-dot loafer in one image. Maya Hawke features alongside an animated fox within a snowy forest setting. Other cast members including Kelvin Harrison Jr and Chen Haoyu also appear in the series of holiday scenes.
Creative directors oversee the project
Miuccia Prada and Raf Simons serve as the creative directors for this initiative. The campaign celebrates storytelling through a nostalgic medium that evokes classic Hollywood cinema. It aims to bring the magic of traditional animation into the current holiday season.
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- Hypebeast
- Variety
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