Plex begins selling movie theater tickets while sharing user data with studios
Streaming service Plex announced it will sell cinema tickets and share viewer discovery data with film studios and advertisers.
New ticket sales feature launches
Plex has introduced a new function that allows users to purchase admission for local movie theaters directly through its platform. This service expands the company's existing streaming capabilities by adding live event access to its mobile and desktop applications.
Data sharing agreements with studios
The company stated that information gathered from user viewing habits will be provided to major film studios and advertising partners. These data points include details about what movies people watch and when they view them on the service.
Expansion of business model
Industry analysts note this move shifts Plex toward a hybrid revenue stream that combines subscription fees with transactional income. The integration aims to create closer ties between content creators and the platform hosting their films for public viewing.
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