PARCO Gunvor Limited wins Blue Dragon award in Pakistan
PARCO Gunvor Limited became the first oil marketing company in Pakistan to win a Blue Dragon award at Dragons of Asia 2026.
Campaign details and awards
The company received the Blue Dragon for Best Campaign of Pakistan and a Gold Dragon in the Small Budget Category. This recognition came for its International Women's Day initiative titled #SplitTheTimeTax which launched in October 2026.
Creative concept and message
Developers used the sound of glass bangles to symbolize the ticking clock and invisible labor performed by women. The project aimed to highlight unrecognized work burdens while encouraging households to share domestic responsibilities through a specific call to action.
Regional nomination status
The entry also received a nomination for the Best Campaign in Asia category during the event. PARCO Gunvor Limited described this achievement as a milestone showing its focus on purpose-led communication and creative innovation.
All 2 outlets report consistently
No differences in figures, names or dates across these reports.
- Business Recorder
- Express Tribune
Reported by
2 independent outlets. Headlines as published. Links open the original report.
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Business Recorder
PARCO Gunvor Limited becomes the First OMC in Pakistan to Win a Blue Dragon for Best Campaign of Pakistan at Dragons of Asia 2026
brecorder.com → -
Express Tribune
PARCO Gunvor Limited: First OMC in Pakistan to win a Blue Dragon for 'Best Campaign of Pakistan' at Dragons of Asia 2026
tribune.com.pk →