Paramount and Warner Bros Discovery merger will operate under Skydance name

New corporate identity confirmed

Chairman and CEO David Ellison selected his original film production company name for the new conglomerate. The merger combines two major Hollywood studios along with their streaming services and television networks. Trading will begin on the New York Stock Exchange under the ticker symbol SKYD.

Leadership and brand strategy

Ynon Kreiz joins as co-CEO ahead of the October 5 start date for his role. Ellison stated that the new name gives the company an identity while keeping Paramount and Warner Bros brands in the spotlight. The combined entity will manage franchises including Harry Potter, Lord of the Rings, and Game of Thrones.

Regulatory approval timeline

A judge approved a settlement with state attorneys general earlier this week to clear the last major hurdle. The transaction is valued at roughly 110 billion dollars and involves multiple media properties. The companies intend to amend their certificate of incorporation to reflect the new corporate name.